Yadea's push into the US market to begin at Las Vegas' CES

Yadea's push into the US market to begin at Las Vegas' CES


LAS VEGAS (BRAIN) — Electric mobility brand Yadea will be recruiting regional distributors at the upcoming CES trade event here next month, part of an ambitious push into the U.S market.

Yadea will hold its dealership meeting during CES on Jan. 5-8. It will be Yadea's first time attending the trade show and exhibiting its range of electric mobility products, including e-bikes and e-scooters.

Yadea is expanding globally and has invested in R&D and will unveil a series of localized marketing campaigns and events in the U.S. It has a retail network of more than 40,000 retailers worldwide.

It plans to distribute in the U.S. through various channels, including retail stores, online sales, and trade shows, including CES, Sea Otter Classic, Eurobike, and EICMA. A flagship store is planned for San Francisco and a comprehensive category flagship store in Los Angeles as well as 100 integrated brand dealer stores in the first half of the year.

The company said it will enter large-scale stores across the U.S., launch an online e-bike independent website, use crowdsourcing platforms such as Indiegogo, and offer maintenance outlets and door-to-door services with a 24-hour response time.

Yadea claims to be the world's largest seller of electric two wheelers, including e-bikes and e-scooters. The China-based company said it has sold products to more than 60 million users in more than 100 countries and regions.