File name: Nescafe marketing strategy pdf
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This report celebrates the progress, challenges and future of the Nescafé Plan, a global initiative that aims to make a positive difference for the environment and society Learn how Nescafé has been supporting cofee farmers and communities for over a ade through the Nescafé Plan. This report showcases the achievements, challenges and · Nescafé, Nestlé's largest coffee brand and one of the world's favorite coffees, publishes today its second Nescafé Plan Progress Report (pdf, Analysisofalterna:ves Introduc)on* Analysis* Alterna)ve* Implementaon * Financials* Conclusion* Alterna)ve*1* * Develop* successful farmers* Support As a banner component of the NESCAFÉ Plan, in Nestlé Philippines launched Project Coffee+ in Mindanao with the objective of increasing the yield of participating coffee farmers to one metric ton per hectare over a period of three years (–), thereby increasing their income and the economic viability of their farming systems Nestlé: Good food, Good life Nestlé GlobalLearn how Nescafé has been working to create a more sustainable cofee sector since, sourcing responsibly, reducing emissions and water withdrawal, and supporting farmers and communities.
