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The merger of physical and digital fashion


  • How promising is the idea of combining physical and digital fashion? Today we see digital technology increasingly influencing traditional industries, and fashion is no exception. Virtual collections and designs such as NFT are already starting to take an important place in the market, and with this comes the question: how can physical fashion be combined with digital technology? I believe this is not just a trend but a future prospect, but I would like to hear your opinion. What are the opportunities and challenges of this concept?



  • The idea of merging physical and digital fashion is a really exciting direction that could lead to new models for the industry. In recent years, NFTs (non-replaceable tokens) have become an important tool for brands and designers to create unique digital assets that can be worn in virtual worlds. For example, some brands have already started releasing digital clothing collections that are only available as NFTs. These digital items can be used in meta universes, games, and other digital platforms, and can also be linked to physical items. Virtual and physical collections can be combined, providing consumers with a unique experience. For example, a customer may receive a physical version of an item and with it a digital version in the form of an NFT, which will give access to special features or even the ability to use the garment in virtual spaces. An article I found describes how NFTs and digital assets are changing the fashion industry and how brands can use this technology to create exclusive, limited-edition collections. You can read more here: https://azbigmedia.com/lifestyle/fashion/how-nfts-are-impacting-the-apparel-industry/. I believe this trend will continue to grow and we will see many more collaborations between physical and digital fashion in the future.


  • I think digital fashion is still a pretty niche product for now. Although, as technology advances, perhaps such collections will become more and more popular. I'm not sure that digital collections will be able to fully compete with physical items anytime soon. However, one can imagine that for certain categories of people, such as those who actively participate in virtual worlds and games, such things may be quite in demand.


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