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impact of color and typography in logo design.


  • Hey everyone! I'm curious to hear your thoughts on the impact of color and typography in logo design. How do you choose the right colors and fonts to reflect your brand's personality?



  • I think it’s important to start by identifying your brand’s core values and personality—like whether it’s energetic, calm, or sophisticated—and then choosing colors that evoke those feelings. For instance, blues often feel trustworthy and professional, while reds can bring energy and passion. Typography is equally crucial; a sleek, modern font might work for a tech brand, whereas a more playful, rounded font could suit a family-oriented business. This article https://minimalistfocus.com/the-impact-of-color-and-typography-in-logo-design/ on The Impact of Color and Typography in Logo Design offers some great insights on how to approach these decisions thoughtfully!


  • For me, choosing colors and fonts starts with understanding how each element can influence brand perception. I try to think about the emotional side of color psychology—like how greens can give an eco-friendly feel, or blacks convey luxury and elegance.


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